Since online shoppers are now overwhelmed with choices as they shop, it becomes increasingly important to make the shopping experience as easy and smooth as is possible. Customers who experience a gruelling and confusing shopping experience could abandon their carts, and write negative reviews that could convince other potential buyers to avoid the store.
These design mistakes can be devastating to your sales. Fortunately, a majority of them are easily preventable with just a bit of careful planning.
Using Low-Quality Images
Nobody wants to buy an item that’s not presented in the best possible light. It is crucial to make sure you use high-quality images on your online store. Low-quality images will not only turn away customers, but will also damage the reputation of your brand.
We do not offer a Guest Checkout Option
Another mistake that is often made is not providing guests a guest checkout. This could discourage potential customers from making purchases on your website. Many customers are hesitant when asked to create an account, especially when they are required to input their personal information like their email www.positivelyblack.net/design/print-circuit-boards-for-computers/ address. It is recommended that visitors sign up using their social media accounts to make the process easier. This will reduce the privacy concerns of visitors.
Another major ecommerce design flaw is having a messy and unorganized menu structure. It’s important to have a plan for how each page on your website will appear, so that navigation is clear and easy for customers. Make sure that every page is organized according to the type of content that it holds and makes it easy for your customers to find the information they’re looking for.